Designing research, using a variety of research methods, to understand user needs, experience and attitudes toward technological products (e.g. apps, websites and other services). Conducting high-quality Market Research to identify new customers or constantly creating new value for current customers.

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Using either Quantitative, Qualitative or Mixed-Methods research design, employing relevant methods of Social Science: Surveys, Experiments, Interviews, Focus Groups, A/B Testing, Contextual Inquiries, Concept Testing, Card Sorting, Moderated and Unmoderated Remote Studies, Participatory Design, Log Analysis and more.